The easy formula to calculate true CAC across all your marketing channels
News Source : Hubspot.com
News Summary
- Most companies calculate their customer acquisition cost (CAC) incorrectly.
- They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership.
- This incomplete picture leads to misallocated budgets, unrealistic growth projections, and investor presentations that don't hold up under scrutiny.
- If you’re a CFO, VP of Growth, or financial decision-maker responsible for economics, this guide will show you how to calculate true CAC.
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, [+10464 chars]
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