News Summary

• Hailey Bieber’s beauty brand, Rhode, is prepping its debut with Sephora.
• The brand will be merchandised on a gondola in all doors in the U.S. and Canada.
• “You’re going to see things that feel reminiscent of all the pop-ups we’ve done.
• Our really beautiful, chic, Rhode glossy gray — [Sephora] encouraged me to bring our brand identity into their stores,” Bieber said.