News Summary

• Ivan Razmakhov, head of creative production at mobile marketing firm AdQuantum, discusses the science behind mobile advertising.
• Every second counts, and in the case of the mobile industry, adverts have three seconds to pull the user into your app.
• To win this battle and attract high-quality leads, you need to hook users with precision, clarity, and power.
• What happens in our brain in just three seconds?
• Modern cognitive science defines four types of attention: bottom-up, top-down, emotional, and cognitive.