News Summary

• With the rise of the internet and social media, the voices debating a film’s excellence have become more diverse.
• Unlike before, when popular awards shaped public opinion on cinema, today social media conversations appear to be heavily influencing film award panels.
• As they struggle to remain both relevant and credible, film awards seem to be increasingly driven by the desire to appeal to popular social media narratives.
• The case of the film Emilia Perez (2024) offers a striking example.
• For her role in the film, actor Karla Sofia Gascon had initially won the Cannes Film Festival Award for Best Actress.