News Summary

• The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth year-over-year.
• Gartner reports that average marketing budgets dropped from 9.1% of company revenue in 2023 to 7.7% in 2024.
• Your marketing stack has become a Frankenstein monster of disconnected tools that creates more problems than it solves.
• Businesses using 15+ marketing apps can consolidate to a unified platform without losing functionality while reducing costs and improving team efficiency.