News Summary

• Conversion, an AI-powered marketing automation startup, has raised a $28 million Series A.
• The company was founded five years ago by two UC Berkeley dropouts.
• The founders treated their raised funds so frugally they lived in a two-bedroom, one-bathroom apartment with five other roommates.
• Many legacy marketing automation tools are adding various AI and chat integrations into their wares, but not all of their features support these integrations, Tewari said.“We actually spent like two months doing like 160 customer interviews with VPs of marketing, 50- to 500-employee businesses, and got a much more positive response than we could have imagined,” he said.