News Summary

• American Eagle released a campaign starring the exceedingly charismatic actress Sydney Sweeney.
• Many felt that the ad was playing into this dark, not-very-concealed conversation about genetics in America.
• “This is intentional.
• This is pointed, and you’re calling out to the consumers that you hope to attract here,” said Cheryl Overton, a long-time brand strategist and communications executive.
• "I think that that just plays also on stereotypes of fashion being frivolous, and this just being jeans," said Emma McClendon, a fashion historian.