How 2 UC Berkeley dropouts raised $28M for their AI marketing automation startup | TechCrunch

Image for article How 2 UC Berkeley dropouts raised $28M for their AI marketing automation startup | TechCrunch
News Source : TechCrunch

News Summary

  • Conversion, an AI-powered marketing automation startup, has raised a $28 million Series A.
  • The company was founded five years ago by two UC Berkeley dropouts.
  • The founders treated their raised funds so frugally they lived in a two-bedroom, one-bathroom apartment with five other roommates.
  • About 90% of its customers are midsize businesses that have yanked out a legacy app, the CEO says, and is doing well enough that the founders have each moved into separate apartments.
AIpowered marketing automation startup Conversion, founded five years ago by two UC Berkeley dropouts, has raised a $28 million Series A led by Abstract, with participation from True Ventures and HO [+3586 chars]

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