News Summary

• Design is how brands demonstrate they understand, listen, and provide real value to their customers.
• Details are how brands build worlds that feel authentic and worth exploring.
• We're positioning Airbnb not as another booking platform, but as a gateway to local mastery and hands-on cultural experiences.
• It's the difference between selling transactions and selling transformation.
• The ramen scene works because it represents authentic craftsmanship and cultural engagement in a way that feels both aspirational and achievable.
• Every element was tuned to evoke care and competency.