Disney and Netflix are quietly using the same generative AI startup heres why the rest of Hollywood is circling
News Source : TechRadar
News Summary
- Disney is reportedly the latest Hollywood studio to quietly use the same generative Artificial Intelligence (AI) tool as Netflix.
- The Walt Disney Company has been testing Runway AI's tools, and has even gone as far as to talk to the startup about possibly using its generative AI tools in movies and TV shows.
- While a Disney spokesperson has confirmed there are no plans to integrate the software, it's just another sign of how studios are becoming more comfortable with utilizing AI.
- It's no secret that Netflix is using AI, for instance.
- Co-CEO Ted Sarandos openly confessed as much – during the company's earnings call last week – when he revealed AI was used to generate a VFX (visual effects) sequence in an original production for the first time in dystopian drama The Eternaut.
Disney is reportedly using generative AI from the same startup as Netflix Lionsgate and AMC Networks have also inked deals with Runway AIAn increasing number of studios are [+4686 chars]
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