News Summary

• College athletes began earning name, image and likeness money in 2021.
• NIL collectives sprang up to manage the competitive field.
• Schools initially shunned them, but soon realized they had no choice but to embrace them.
• As of last week, those same schools are now at war with those collectives.
• They are mounting a grand last stand to declare once and for all that collectives can’t claim pay-for-play is a valid business.
• An entire industry’s business model is now at stake, not to mention hundreds of millions in contracted payouts to athletes.