Why I Am Closing Ami Col
News Source : The Cut
News Summary
- Ami Colé launched in May 2021 to a devoted, excited audience of Black and brown women who felt seen and celebrated by what we offered.
- At first, the brand offered skin tints in shades they couldn’t find elsewhere and started a lip-oil craze that still carries through to this day.
- As I built my business, I stayed true to what I knew: community and quality.
- I looked most at how to lend real expertise to the formulas I wanted to make.
In 1989, my Senegalese mother and father worked together to purchase a hair salon on 125th Street in the heart of Harlem. At one of the first African braiding salons in the country, my mother, Aminat [+11599 chars]
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