News Summary

• The Paddock Club is F1’s premium hospitality offering, situated right atop the garages of each F1 team.
• Spaces are limited, with prices starting at £850 and reaching highs of nearly £15,000.
• In the Paddock, you might bump into a rushed Gordon Ramsay who’ll take ten-go-go selfies with you.
• This British Grand Prix, they have a focus on the beauty sector with collaborations and activations with Elemis.
• They also had an ‘Aston Matcha’ pop-up in Covent Garden.
• “You can expect to see us delivering on a promise of more cultural crossovers outside the category conventions,” says Aston Martin CMO, Rob Bloom.