Youre shooting blanks why translation fails in multicultural marketing

News Source : The Drum

News Summary

summarize: “I’ll be in touch with you soon
” “Please call me at [email protected]” “What do you want to say to me?” I’d love to hear from you

Translation is not the answer, says Jorge Plasencia, chief executive officer of Republica Havas and global chief client officer at Havas When youre doing that, youre shooting blanks. Its a strikin [+1556 chars]

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