Video Game Industry Draws Less Than 5% of Global Ad and Marketing Spend Despite 3.4 Billion Players, Dentsu Report Finds (EXCLUSIVE)
News Source : Variety
News Summary
- Less than 5% of global media investment goes toward the gaming biz
- Time spent playing games is up 6% year over year
- Dentsu’s 2025 Gaming Trends Report (titled “Gaming, Your Marketing Cheat Code”) findings are based on 8,600 global consumers across 10 markets
With more than 3.5 billion gamers worldwide, the video game industry is a ripe area for companies to spend their ad and marketing dollars on a large, captive audience. But according to a new report f [+3416 chars]
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