Creating Unified Experiences in Gaming Jennifer Weissman on PENN Entertainments Strategy

Image for article Creating Unified Experiences in Gaming Jennifer Weissman on PENN Entertainments Strategy
News Source : Adweek

News Summary

  • Jennifer Weissman, CMO of PENN Entertainment, shares how the company creates cohesive customer journeys across 42 casinos, racetracks, and digital platforms
  • From a time when showing casino floors in ads was prohibited to today’s gamified loyalty ecosystems, Jennifer dives into regulatory shifts and customer lifetime value
How do you market entertainment experiences that span physical casinos, online gaming, and sports betting?In this episode of Marketing Vanguard, Jennifer Weissman, CMO of PENN Entertainment, shares [+3935 chars]

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