From influencers to moguls Why digital creators are launching production houses

Image for article From influencers to moguls Why digital creators are launching production houses
News Source : Livemint

News Summary

  • Zakir Khan and Bhuvan Bam have both starred in shows they produced under their own banners
  • Ashish Chanchlani has launched his own production firm to create stories originating from India's heartland
  • Such creators have built loyal fan bases as they understand what works for audiences
Digital creators, who had long limited themselves to creating nonfiction content for social media or taking off on multicity sponsored tours, are now engaging with fiction and looking to launch the [+4872 chars]

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