Feel or fail. Why emotional ads will always beat persuasive ones

News Source : The Drum
News Summary
- summarize: “I’ll be in touch with you soon
- ” “Please call me at [email protected]” “What do you want to say to me?” I’d love to hear from you
It is a marketers folly to overplay how rational our decisionmaking really is. System1s Andrew Tindall argues that the heart, not the head, runs the show and explains how to craft more effective adv [+7190 chars]