Its Time For Communications To EvolveOr We Risk Irrelevance

News Source : Forbes
News Summary
- Communications must evolve into a strategic lever or risk becoming a vanity line item on the budget sheet
- The future of communications lies in integration, where narrative meets performance and media strategy supports talent attraction
- As businesses face pressure to demonstrate transparency, the role of communications is to ensure coherence between what a company says, does and stands for
Lars Voedisch, Founder & CEO at PRecious Communications; international comms & growth advisor; startup expert; public speaker.gettyIn a business environment increasingly shaped by volatil [+5010 chars]