A courtside lounge? Dynamic ticket pricing? UCLA hopes new sports ventures will pay off

Image for article A courtside lounge? Dynamic ticket pricing? UCLA hopes new sports ventures will pay off
News Source : Yahoo Entertainment

News Summary

  • UCLA's athletic department is facing a $219
  • 5-million deficit
  • The school is overhauling its ticket operations and building a courtside lounge
  • A new field-level club at the Rose Bowl is expected to open in time for the 2026 season
  • UCLA is switching from its longstanding in-house ticketing agency to Elevate
Solving UCLAs deepening athletic department financial crisis might require a Disneyesque plot twist, so why not let a Disney guy take a crack?Daniel Cruz was brought in from the Burbankbased media [+7040 chars]

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