Jordan Howlett On Why Brands Should Give Creators More Freedom

Image for article Jordan Howlett On Why Brands Should Give Creators More Freedom
News Source : Adweek

News Summary

  • Brands are drawn to popular online creators because they have large, loyal audiences
  • But partnering with them purely to gain access to followers is a mistake, experts said
  • Instead, brands must build a beneficial relationship with creators rooted in authenticity
  • A key part of making this strategy work is letting creators be themselves
Brands are drawn to popular online creators because they have large, loyal audiences. However, partnering with them purely to gain access to followers is a mistake, said experts at ADWEEKs Social Med [+2708 chars]

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