Virat Kohli to continue to rule ad world despite retirement from Tests, T20Is

News Source : Livemint
News Summary
- Kohli’s brand “will have a longer shelf life compared to a few other cricketers" because of his far-reaching influence
- Kohli is said to charge ₹3
- 5-4
- 5 crore for one-day and two-day endorsement schedules per year
- His brand value saw a strong resurgence in 2023, rising 28
- 9% to $227
- 9 million
NEW DELHI Virat Kohli may have signalled the beginning of his farewell from international cricket with his decision to quit Tests almost a year after he retired from T20Is, but his commercial d [+4434 chars]