Virat Kohli to continue to rule ad world despite retirement from Tests, T20Is

Image for article Virat Kohli to continue to rule ad world despite retirement from Tests, T20Is
News Source : Livemint

News Summary

  • Kohli’s brand “will have a longer shelf life compared to a few other cricketers" because of his far-reaching influence
  • Kohli is said to charge ₹3
  • 5-4
  • 5 crore for one-day and two-day endorsement schedules per year
  • His brand value saw a strong resurgence in 2023, rising 28
  • 9% to $227
  • 9 million
NEW DELHI Virat Kohli may have signalled the beginning of his farewell from international cricket with his decision to quit Tests almost a year after he retired from T20Is, but his commercial d [+4434 chars]

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