The Blame Game In Franchising Everyone Loses When We Blame Others

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News Source : Forbes

News Summary

  • Franchise systems often struggle with brand compliance, royalty structures, marketing fees and contractual obligations
  • Franchisees may feel frustrated by inadequate franchisor support, while franchisors may cite inconsistent execution by franchisees
  • Franchisors must lead with transparency, sharing marketing spend data, key performance indicators and system performance regularly
David Chapman is the founder of Wingman Group, a trusted consultancy that helps franchise brands make smarter marketing supplier decisions.gettyFranchising is praised for providing entrepreneurs [+5548 chars]

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