McCann Worldgroup is Getting in Shape for a ProjectBased Future

News Source : Adweek

News Summary

McCann Worldgroup is announcing further changes to reorient talent around clients
CEO Daryl Lee said that as AI makes execution cheaper and easier, clients need agencies to provide “strategic creativity” Services that used to be bundled into AOR contracts are now up for grabs as individual projects

McCann Worldgroup is one of the iconic ad agencies of the 21st century, behind Mastercards Priceless and LOrals Because Youre Worth It. However, as the media ecosystem evolves, its legacy structure [+5888 chars]

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