Behind MLS plan to attract new fan base Culture, entertainment and sport

News Source : New York Post

News Summary

MLS executive vice president Camilo Durana explained to The Post that the league is pushing to find a place at the intersection of “culture, entertainment and sport” “What we found is that different fans have different journeys,” Durana said
“Some come across our product on broadcast, some come to the stadium for the first time and fall in love with it
Others connect to it in different ways

Lionel Messi has raised the profile of Major League Soccer and the impending World Cup next year in North America will surely increase visibility of the league and the sport as a whole but MLS is goi [+3000 chars]

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