PayPal Is Launching Programmatic Ads Powered By Shopping Data

Image for article PayPal Is Launching Programmatic Ads Powered By Shopping Data
News Source : Adweek

News Summary

  • PayPal is unleashing its advertising business on the open web
  • The company’s ad arm will begin selling programmatic ads to marketers
  • Up until now, PayPal has only sold ads that ran on its own platform
  • PayPal is one of several non-retailers that are selling ads using transaction data
PayPal is unleashing its advertising business on the open web.The companys ad armPayPal Adswill begin selling programmatic ads to marketers, said Mark Grether, SVP and general manager of PayPal Ads [+2599 chars]

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