PayPal Is Launching Programmatic Ads Powered By Shopping Data

News Source : Adweek

News Summary

PayPal is unleashing its advertising business on the open web
The company’s ad arm will begin selling programmatic ads to marketers
Up until now, PayPal has only sold ads that ran on its own platform
PayPal is one of several non-retailers that are selling ads using transaction data

PayPal is unleashing its advertising business on the open web.The companys ad armPayPal Adswill begin selling programmatic ads to marketers, said Mark Grether, SVP and general manager of PayPal Ads [+2599 chars]

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