Hoops and rhymes boosting Africas creative economy

Image for article Hoops and rhymes boosting Africas creative economy
News Source : BBC News

News Summary

  • The fifth edition of the Basketball Africa League (BAL) is attracting fans for both the action on court and the entertainment off it
  • The relationship between music and the sport is a long-standing tradition, with basketball stars often exploring cultural ventures and artists drawing inspiration from players
  • The BAL is leveraging the power of entertainment to help grow the game on the continent, but also boost Africa's creative economy
The fifth edition of the Basketball Africa League (BAL) is attracting fans for both the action on court and the entertainment off it.The relationship between music and the sport is a longstanding [+363 chars]

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