Perplexity CEO says its browser will track everything users do online to sell hyper personalized ads | TechCrunch

Image for article Perplexity CEO says its browser will track everything users do online to sell hyper personalized ads | TechCrunch
News Source : TechCrunch

News Summary

  • Perplexity CEO says its browser will track everything users do online to sell ‘hyper personalized’ ads
  • “We plan to use all the context to build a better user profile and, maybe you know, through our discover feed we could show some ads there,” he said
Perplexity doesnt just want to compete with Google, it apparently wants to be Google.CEO Aravind Srinivas said this week on the TBPN podcast that one reason Perplexity is building its own browser [+2757 chars]

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