These Topics Will Dominate the TV Landscape in 2025, According to 14 Industry Executives

Image for article These Topics Will Dominate the TV Landscape in 2025, According to 14 Industry Executives
News Source : Adweek

News Summary

  • ADWEEK asked 14 TV executives, ad sales leaders, and insiders about what topics and trends they think will dominate the industry in 2025
  • Ad-supported streaming, new forms of measurement, and commerce media are set to take center stage
  • “All media as performance media” is now the rallying cry of big media
Its a new year, which means plenty of opportunity for growth and change in the world of TV.Last year, the TV industry learned a lot amid increasing consolidation, declining upfront prices, and shif [+6723 chars]

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