These Topics Will Dominate the TV Landscape in 2025, According to 14 Industry Executives

News Source : Adweek
News Summary
- ADWEEK asked 14 TV executives, ad sales leaders, and insiders about what topics and trends they think will dominate the industry in 2025
- Ad-supported streaming, new forms of measurement, and commerce media are set to take center stage
- “All media as performance media” is now the rallying cry of big media
Its a new year, which means plenty of opportunity for growth and change in the world of TV.Last year, the TV industry learned a lot amid increasing consolidation, declining upfront prices, and shif [+6723 chars]