The Year Democrats Lost the Internet
News Source : Wired
News Summary
- Democrats have pointed to the right’s digital media ecosystem as something the party ought to replicate
- The online right has spent more than a decade forging its own alternative media ecosystem
- While Democrats spent record amounts on influencer marketing in the 2024 cycle, a majority of partnerships materialized in the three months before the election
Perhaps in part due to this strategy of exclusion, the audiences Republicans reached were far more engaged with the content than Democratic viewers. A recent study from People First and Infegy found [+2197 chars]
Never miss a story from us, subscribe to our newsletter