The Biggest CMO Moves of 2024
News Source : Adweek
News Summary
- 2024 saw some major chief marketing officer (CMO) moves
- Starbucks and The Knot Worldwide promoted former marketers to the chief executive officer (CEO) office
- Gap and Adobe finally filled their vacant CMO positions
- Other advertisers such as Dove and Major League Baseball (MLB) saw long-time marketing bosses exit
2024 saw some major chief marketing officer (CMO) moves.While brands including Starbucks and The Knot Worldwide promoted former marketers to the chief executive officer (CEO) office, others like Ga [+10807 chars]