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• A good welcome email sequence takes advantage of this window of opportunity, providing valuable content and gentle prompts toward conversion while the subscriber's interest is high.Welcome email sequences also play a vital role in email deliverability.
• They've taken an action to join your list, making them more likely to engage with your welcome email flow.The initial welcome email in your sequence should stand out from typical welcome emails.
• You might try different subject lines, adjust the timing of your emails, or experiment with other types of content to see what resonates best with your audience.Tyler Cook is an email marketing strategist and founder of Hypermedia Marketing, a marketing agency specializing in email marketing for high-ticket B2B companies.
• Is [email] still a good email address for you?This approach can help you recover lost subscribers, get updated email addresses, and re-engage people who may have forgotten about your brand.
• Tags: Email List, Social Media Marketing Podcast Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (43 pages, 60+ charts)!
• Email welcome sequences encourage brand buy-in and, ultimately, drive sales and make you money if done effectively.Now, let's look at creating an effective seven-email marketing welcome sequence that accomplishes all these goals.This welcome series works best for inbound leads rather than cold outbound contacts.