YouTube Upfront CEO Says Its Redefining TV, Platform Launches Ad Takeovers for Top 1% of Creators Variety

News Source : Variety

News Summary

Video platform also inks deal to bring WNBA Friday night games to YouTube TV
“We’re redefining what TV looks like, helping creators reach new heights and using AI to expand creativity,” said YouTube CEO Neal Mohan
It’s the third consecutive year YouTube has held the event during upfronts week

YouTubes message to Madison Avenue The video giant isnt like traditional TV its bigger, with literally billions of viewers, and better at targeting relevant audiences.At its annual Brandcast [+4172 chars]

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