News Summary

• Apple said it plans to make the tool available to more advisors in the future, after collecting feedback.Apple encourages participating advisors to use "Ask" before using traditional search methods or consulting a senior advisor for info, and it says the tool is useful for solving complex or unfamiliar issues.
• This is the first time that details about Apple's internal "Ask" tool have been reported.On an earnings call earlier this month, Apple CEO Tim Cook said the company was working on generative AI and would share details "later this year."
• As the tool is linked to Apple's internal knowledge base, the company ensures that the responses are factual, traceable, and useful.An example of a query that "Ask" can respond to: "A customer is unable to update their device to iOS 13.7.
• Bloomberg's Mark Gurman said iOS 18 will include many new generative AI features across Siri, Spotlight, Messages, Health, Numbers, Pages, Keynote, and more, and he was first to report that the AppleCare team would use generative AI to speed up customer support.
• "Ask" will automatically respond to a query with relevant information from Apple's internal knowledge base, and advisors can rate an answer as "helpful" or "unhelpful."
• OpenAI has also developed tools that can automatically generate images and videos based on text prompts.