The Country Format Is Bullish on Beyoncs Texas Hold Em, Top Radio Execs Say Variety
News Source : Variety
News Summary
- “Why wouldn’t we play this? This is a gift,” says Brian Philips, chief content officer at Cumulus Media
- “It was like, ‘How can we not give this a try?’ This adds a completely unforeseen, unimagined new angle to country radio
Is country radio an easy, inevitable home for Beyoncs new single, Texas Hold Em? Thats what some top radio executives are saying, contrary to some early speculation about how a crossover record [+10392 chars]