News Summary

• GET FOX BUSINESS ON THE GO BY CLICKING HEREThe Placer.ai report noted McDonald's previous attempts to differentiate its coffee business with its McCafe menu and standalone locations have faced difficulty in competition with brands like Starbucks..
• Visitors wait at the menu board until their order is ready, and then pickup windows are assigned when the order is ready," the report said..
• "WOMAN WAITS FOUR HOURS TO TRY MCDONALD' SPINOFF COSMC'S, DELIVERS VERDICTWait times to order food and beverages at the drive-thru-only restaurant upon its launch were said to have been as long as six hours..
• (Matt Schwerin for The Washington Post via Getty Images / Getty Images)Business was booming when Placer.ai visited, with the report noting "roughly 80 vehicles" were waiting in line upon arrival, which required the use of a separate parking lot at a nearby shopping center..
• Now, recent data shows the "small-format, beverage-led" establishment saw more than double the number of visitors than a typical McDonald's location would chainwide in December 2023, according to business insights platform Placer.ai..
• At roughly 2,500 square feet, CosMc's is much smaller than a typical McDonald's store, which on average ranges between 4,000 and 4,500 square feet..