News Summary

• “I also felt like if I talked to enough people someone would eventually say, ‘Oh, you should talk to my cousin, they own Bed Bath & Beyond,’ ” he said..
• (“The new way to duvet!”) Eisenberg’s wife, the journalist Emily Jane Fox, devised the tagline: “Less struggle, more snuggle.” (He calls her Nuvet’s “shadow C.O.O.”) Famous pals and collaborators—Brie Larson, Mindy Kaling, Rainn Wilson—pitched in with free promo on social media.“Hold on,” Eisenberg said..
• “That’s a really stupid way of making a sandwich.” The Nuvet, he said, is open-faced.The burgeoning bedding magnate was seated at his Studio City desk at another new job, producing a yet-to-be-announced Apple TV series..
• Close: One eventually connected him with Anum Teli, an entrepreneur whose family runs a textile factory in Pakistan, where the Nuvet is now made.Eisenberg learned that a woman had patented a similar design; he paid fifteen thousand dollars to buy her out..
• While traditional duvet covers open on one side, requiring a bed-maker to awkwardly slide a comforter through a single entry slot, Eisenberg’s Nuvet unzips on three sides..
• “I felt like, if I have the fix for something, I can will it to be,” Eisenberg said..