News Summary

• We’ve known about the Vision Pro for more than half a year now (not to mention the years of rumors), but Apple’s first “spatial computing” device is one of consumer electronics’ biggest question marks heading into the new year..
• About a month after the device was revealed, reports suggested that Apple has scaled back expectations from around one million to “fewer than 400,000.”Even the updated 500,000 figure is small for a company of Apple’s massive size and influence..
• The analyst says that the first wave of Vision Pros are being shipped to Apple in about a month, with total shipments numbering around 500,000 for the full year.The company’s precise target for the year remains an open-ended question..
• Not only is it an entirely new category and form factor for the company, it’s also prohibitively priced, even for customers accustomed to shelling out extra for apple products..