Four years after Apple, Google will finally kill thirdparty cookies in 2024 Ars Technica | Makemetechie.com Summary
- Google's position as the world's biggest browser vendor allowed it to delay the death of tracking cookies long enough to create an alternative tracking system, which launched earlier this year in Chrome..
- The new timeline to kill third-party cookies is the second half of 2024.Google's blog post calls the rollout "Tracking Protection" and says the first tests will begin on January 4, where 1 percent of Chrome users will get the feature..
- It's been almost four years since third-party cookies have been disabled in Firefox and Safari, but Google, one of the world's largest ad companies, has been slow-rolling the death of the tracking cookie..
- Chrome's Privacy Sandbox switch represents the world's most popular browser (Google Chrome) integrating with the web's biggest advertising platform (Google Ads) and shutting down alternative tracking methods used by competing ad companies..
- Ad companies use third-party cookies to track users across the web, and that web activity is used to show users relevant ads..
- That responsibility seems to primarily be about responsibility to Google's shareholders since turning off tracking cookies was previously seen as an attack on Google's business model..
34Chrome has finally announced plans to kill thirdparty cookies. Its been almost four years since thirdparty cookies have been disabled in Firefox and Safari, but Google, one of the worlds larg [+2394 chars]