Instagram is letting people publicly participate in Stories for the first time | Engadget

Following last weeks rollout of link stickers, Instagram is introducing a new sticker called Add Yours. The company describes it as a way to create public threads in Stories. Effectively, the sticker acts as both a prompt for other people to upload their own Stories and a way for them to discover new people to follow. pic.twitter.com/C9AXiFEo92The tool could help Instagram boost engagement at a time when its reportedly losing users, especially younger ones, to competing platforms like TikTok. It also notes its the first time its added a way for people to publicly participate in the format. Its not a coincidence the screenshot the company shared shows teens using the feature to its fullest. Since 2018, Instagram has spent millions advertising to teens in an effort to attract them to the platform. Please enter a valid email address
Following last weeks rollout of link stickers , Instagram is introducing a new sticker called Add Yours. The company describes it as a way to create public threads in Stories. It also notes its the … [+990 chars]