Snapchat is adding TikTok-like AR music lenses | Engadget

Since launching the Sounds feature last year, the company notes its users have created more than 1.2 billion videos, leading to nearly 77 billion views. With todays announcement, the company has licensing deals with all the major music labels. Snap has signed a music licensing deal with Sony Music Entertainment. In other words, music has been great for Snapchats engagement metrics.Please enter a valid email address The partnership means Snapchat users will have access to songs from Sony artists. In short, Snapchat is becoming more like TikTok and Instagram.
Snap has signed a music licensing deal with Sony Music Entertainment. The partnership means Snapchat users will have access to songs from Sony artists. With todays announcement, the company has licen… [+854 chars]