Publicis is selling directly to AIanxious CEOs as it steps away from traditional pitches

Image for article Publicis is selling directly to AIanxious CEOs as it steps away from traditional pitches
News Source : Digiday

News Summary

  • Publicis Groupe is skipping the CMO and pitching directly to CEOs worried about staying ahead of AI and shifting consumer habits.
  • “We are increasingly seeing CEOs involved in what we do,” Sadoun told analysts during the holding company’s third quarter results call.
  • Publicis led the industry for new business wins in the first half of 2026, according to COMvergence.
  • Sadoun said new clients had contributed to a net increase in organic growth of 2% heading into 2027, equal to €300 million ($335.5 million) in additional revenue.
Publicis Groupe is skipping the CMO and pitching directly to CEOs worried about staying ahead of AI and shifting consumer habits, according to the French agency groups chairman and CEO Arthur Sadoun.

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