News Summary

• There’s a growing bifurcation in the creator economy.
• While nano and micro creators have become media buys.
• The other side of the equation could be thought of as long tail publishers.
• OpenAI has billion-dollar goals for its ChatGPT ads by the end of this year.
• But can it woo advertisers enough to make good on those goals?
• Adam Banicki sits at the intersection of the newsroom and the commercial team, reporting to the editor-in-chief with a dotted line to the revenue side.