News Summary

• Mike Savage started buying short-term rentals in South Carolina in 2017.
• He says investors need to think beyond the purchase price and location to operations, maintenance, guest communication, marketing, photography, and listing descriptions.
• Savage says owners should pay attention to the median booking window, which is how far in advance guests typically book a given date.
• "We don't need everybody to want to book our home," he said, "We just need a specific avatar that we can speak to better than everybody else"