News Summary

• Conventional wisdom on market selection rewards speed over staying power.
• An easy market gives you validation fast, with revenue settling the argument before the next board meeting.
• Every condition making a market easy for you makes it equally easy for whoever comes next.
• Complexity kills the underprepared, and theUnderprepared make up most of the competition in any complex market.
• If 25% of the money deployed against you is spent on borrowing from easier industries when nothing converts, you are deploying GTM capital.