As creators increasingly move into Hollywood, deal terms can put their IP at risk

Image for article As creators increasingly move into Hollywood, deal terms can put their IP at risk
News Source : Digiday

News Summary

  • Creator-led content is being pitched across the entertainment spectrum from TV to micro dramas and even theater.
  • Digiday spoke with three agency and media execs, two creators, and a creator economy lawyer about how these deals are financed and distributed.
  • They also warn that Hollywood’s rush to replicate hits like Obsession and Backrooms could produce a spate of poor-quality, under-developed creator-led projects in the next few years.
  • In some cases, companies solely license existing IP, like Netflix recently acquiring the rights to Amelia Dimoldenberg's Chicken Shop Date.
Keep up to date with Digidays annual coverage of Advertising Week in New York.

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