The future is going to be in real life IRL events are becoming the new proof point for creator marketing

Image for article The future is going to be in real life IRL events are becoming the new proof point for creator marketing
News Source : Digiday

News Summary

  • Maya Raichoora built her career on short videos that teach people to visualize.
  • The videos took her Instagram past 600,00 followers and led Nike to make her its first mental fitness trainer in 2024.
  • Now, she runs an event for her following every month and expects that to carry the next stage of her career.
  • “I do think the future is going to be in real life,” she said at an event last week hosted by MKTG Sports + Entertainment and Rising Ballers on the future of creator marketing in sports.
Maya Raichoora built her career on short videos that teach people to visualize the technique she credits with getting her walking again after years in hospital.

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