Why VCs are funding a concert business as a hedge against AI
News Source : Business Insider
News Summary
- "Real life experiences are the ultimate hedge against AI," says Paul Martino, managing partner at Bullpen Capital.
- RASA World produces electronic dance music festivals and live events around the globe.
- Rather than spend money on expensive acts, the company has used its capital to hire engineers and data specialists to combine data from ticketing, social interactions, and attendance.
- This weekend, it is holding a two-day festival on the Santa Monica pier featuring DJs Arodes and Claptone, with an expected crowd of 8,000 people.
Pier Play by RASA at the Santa Monica Pier earlier this year.Courtesy of RASA RASA is a concert business for and by tech people, hosting an festival this weekend in Santa Monica.
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