News Summary

• Instinct is an artificial intelligence chatbot created by Facebook.
• It's been used by the CEO of PuttEZ, a new business that makes golf putting training tools.
• The first job was simple: review the company's website.
• It spotted issues, but also fixed them, such as rewriting copy.
• The experience wasn't flawless.
• Like most AI systems, Instinct occasionally hallucinated.
• But Goins came away convinced AI agents are something different from the chatbots he'd been using.