News Summary

• Too often, we slip into the lazy mindset of extraction.
• Take a great brand and milk it as it fades from neglect.
• Stop reinvesting in assets because it’s cheaper in the short run to simply take profits.
• Coast on a hard-won reputation because it feels safer.
• Sometimes, extraction is our best option.
• But it probably pays to call it that to eliminate frustration and confusion.
• The model for a brand or a community or a movement is to relentlessly generate value, connection and possibility.